After working with Scott Feltmate on “The Mountain Biker,” the owner of Bethel Cycle, Greg Pelican, approached me about making a commercial for his retail store and club. Their cycle shop was moving into the town’s historic train station and a series of commercials or spots would highlight their new shop and philosophy as a group of dedicated cyclists.

The shoot started in the morning as club members arrived for their weekly ride. Capturing B-roll as members prepared for their ride helped set the tone. The 5DMKII did a fantastic job with silhouetting riders as they passed by.

The next task was to capture details in the new shop. I was looking for many vantage points, including wide shots, medium shots and details, knowing that we would have four pieces when we were finished. Using the Kessler Crane Cineslider help make several of the shots more dynamic. Being able to move the camera from left to right revealing Greg with a customer added dimension to the video.

To capture images of the repair technician, I mounted my camera to a Stedicam Merlin, a decent small counterbalance system to help remove vibrations from walking. Having both moving and static shots elevates the production value of a piece. It takes more time and effort, but it’s important.

After all the footage was captured, I had the privileged to work with Matthew Golub during the editing process. Matt is a very talented video editor who approached this project with ease using Final Cut Pro.

It was also a wonderful experience working with everyone at Bethel Cycle, thank you!


Cameras: Canon EOS 5d Mark II – 5DMKII
Lenses: Canon 50mm f/1.4,  EF 24-105 f/4L IS and Canon EF 70-200 f/4L IS – 24-105 f/4L, 70-200 f/4L, 50mm
Microphones: Sennheiser MKH-416 shotgun, Sennheiser Wireless EW 100-ENG G2 – 416, 100-ENG G2
Grip: Matthews Century C Stand, Impact Saddle Sand Bag – C Stand, Sand
Slider: Kessler Crane Cineslider, Cineslider
Lighting: Litepanels 1×1 Bi-Color, Litepanels
Follow Focus Puller: IDC Photo, IDC
Stabilization: Steadicam Merlin, Steadicam

  • Kessler Crane Second Shooter Review
    Kessler Crane Second Shooter Review
  • Bob Nystrom NY Islanders
    Bob Nystrom NY Islanders
  • superstorm Sandy – 1 year later
    superstorm Sandy – 1 year later
  • The New Farmers of Long Island
    The New Farmers of Long Island

2 Comments. Leave your Comment right now:

  1. by Robert Redmond

    Seriously good work man. Thanks for sharing.

    • by chris ware

      Thank you very much. It was a great day working with everyone at Bethel Cycle.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>